On May 19, 2016, interactive gaming history was made. Betsafe, a subsidiary of the Betsson Group, became the first wagering operator to launch a gambling app for Apple TV in Sweden. Currently available only in Sweden, players can log onto Betsafe directly through their Apple TV’s and play live roulette for real money.
Betsafe’s Live Roulette for Apple TV went live on Thursday and is exclusively available to Swedish players, at least for now. The company already has plans to launch the gambling app in other regions where they are licensed to operate, although no dates have been set for additional releases.
“Sweden is the first,” confirmed Ulrik Bengtsson, Chief Executive for Betsson, “but Betsafe will soon introduce this in other countries.”
He went on to call the launch a ground-breaking endeavor for the company; one that will certainly set a new “standard for the entire gaming industry.”
Furthermore, the company stated that Betsafe’s new gambling app for Apple TV aligns perfectly with the brand’s strategic initiative to be “at the forefront in providing the industry’ best customer experience.”
Mobile Sportsbook to Apple TV Gambling App – Future Bright for Betsson
With offices in London, Stockholm, Malta, Tallinn and Tbilisi, Betsson has experienced tremendous growth in the last year, and expects that trend to continue into the future, partly in thanks to the diligent efforts of its prominent subsidiary, Betsafe. The company reported Q1-2016 revenue of SEK-1 billion. That figure represents an 18% year-over-year increase compared to the same quarter’s results in 2015.
One of the primary contributors to that growth were their multiple brand’s mobile sports betting services, which performed phenomenally well over the first three months of 2016. In that period of time, Betsson’s registered player numbers rose to over 538,000; a staggering jump of 45% since Q1-2015. Player deposits were also on a steep rise year-over-year, climbing 11% to SEK-3.5 billion.
Chief Commercial Officer Jesper Svensson of Betsson Malta, another subsidiary of the Betsson Group, said that the interactive gaming operator is constantly looking for new and unique ways to enhance their customers’ experience. The mobile sportsbook offerings have clearly achieved that goal, and Svensson believes Betsafe’s Live Roulette gambling app for Apple TV is on track to do the same.
“We always look for new opportunities to develop the customer experience which makes it natural that we meet our customers on their terms and where they are,” explained Svensson.
He expressed his immense pride in Betsafe’s landmark launch of its innovative Live Roulette product across Sweden. “The fact that we have the first gambling app on the Apple TV platform reflects our ambition in enhancing the customer experience.”
About Betsson / Betsafe
The Betsson Group is one of the oldest gambling groups in Europe, originally establish in Stockholm in 1963. The holding company now owns more than half a dozen subsidiaries specializing in the online gambling industry, including CasinoEuro, KroonCasino, NordicBet and others.
Betsson spent SEK-292 million to acquire the Betsafe brand in 2011, with the primary goal of increasing market presence and enabling future growth.