When I go to the local casino, I like to have a few drinks, especially since their on the house. Not too much, because I prefer to keep my wits about me when gambling, but enough that I can’t legally drive myself home. That means I’ll usually be traveling by taxi, and if you happen to live in London, England, why not take a ride in the world’s very first casino cab?
Billed as the “World’s Smallest Traveling Casino“, the new casino cab was launched by UK gambling giant, Grosvenor Casinos, making its debut on the streets of London on June 1, 2016. The concept was devised as a unique way to promote Grosvenor’s land-based and online wagering businesses.
On launch day, Grosvenor asked all of its followers on Twitter to request a ride in the new casino cab by simply tweeting their request to @GrosvenorCasino.
What Does It Cost?
If travelers happen to be going to one of London’s Grosvenor Casinos in Gloucester, Russell Square or Victoria, the ride is absolutely free! If they want to go anywhere else, the casino cab simply asks for an optional donation to Carers Trust, a worthy charity supported by Grosvenor.
Carer Trust is a phenomenal non-profit organization that provides advice, information, communal support, financial support, transportation services and more for those who take on the exhausting, unpaid, and all-too-often-thankless task of caring for a friend or family member with an illness, disability, addiction or mental health problem.
What’s Inside the Casino Cab?
What A Way To Market
“We’re thrilled to announce the launch of what we believe to be the world’s smallest travelling casino and reward our loyal customer base with some complimentary rides, as well as welcome some new faces,” extolled an enthusiastic Jo Blundell, Grosvenor Casinos’ Director of Sales and Marketing. “It is truly a unique experience.”
The gambling taxi is designed to highlight the company’s online casino and live casino offerings. Grosvenor is hoping to increase its appeal with existing customers, as well as drive new customers to the live and virtual tables; at the same time promoting and raising awareness of its elected charity, Carer Trust.