The social mobile games industry has skyrocketed in recent years. Chances are, if you own a smartphone (and chances are you do), you’ve visited the app store and downloaded a few of these games yourself. You may have even become so enamored with one that you tossed a few notes away on an ‘in-app purchase‘ to further your experience.
To compete in such a massive and steadily expanding market isn’t easy. That’s like saying, “Hey, there are fifteen coffee shops in my neighborhood already – I think I’ll open another one!” You’d have to be incredibly innovative, have excellent marketing skills and offer your customers something they can’t get anywhere else in order to have any chance at succeeding.
Analogies aside, that’s exactly how PlayStudios became one of the top developers of social online and mobile games. Founded in 2011, the team’s drive to innovate the market led them to create something exceptional, and if you like free-to-play casino games, you’ve probably heard of it, if not downloaded their apps to your iOS, Android or Kindle already.
I’m talking about myVegas, one of the most popular casino-style mobile games apps ever created. PlayStudios is responsible for that, and has launched a trio of apps in all – myVegas Slots, myVegas Blackjack and Konami Slots, each based on a similar premise. And it’s that very premise that has landed the free-to-play social games developer not one, but two ‘Best of 2016‘ awards from the field’s most respected industry groups.
Dual 2016 Social Mobile Games Awards
According to a press release, eGaming Review (aka EGR Magazine) named PlayStudios Best Social Slots Operator of 2016.
Similarly, iGaming Business bestowed the company with the title of Best Social Gaming Operator of 2016.
“The judges were extremely impressed with the growth of the PLAYSTUDIOS’ and its myVEGAS games over the last 12 months,” extolled iGaming Business’ Managing Director, Alex Pratt. He went on to praise the social games developer for a superior performance in multiple areas of operations, particularly its aptitude for player acquisition, conversion and retention.
“PLAYSTUDIOS’ innovative use of its marketing channels and its commitment to driving brand strength through real world events with its partners all helped to make the company our pick for the Best Social Gaming Operator of 2016,” Pratt concluded.
What Makes PlayStudios So Special?
Above, I mentioned the unique ‘premise’ on which PlayStudios developed its social casino apps. I was referring specifically to the promotional rewards aspect of the brand’s free-to-play mobile games; particularly the fact that players can win real-world rewards just for playing, without ever having to spend a single coin out of pocket.
The myVegas apps offer a total of more than 30 games, and more than 400 rewards, all centered around casinos in Las Vegas and beyond. These include things like free hotel stays, free meal vouchers, tickets for live shows, casino cruises, VIP club access, the list goes on.
PlayStudios’ current brand partners in leading entertainment, hospitality and leisure industries include ARIA, Bellagio, Cirque du Soleil, Hippodrome Casino (London), MGM Grand, Resorts World, Royal Caribbean International and celebrity chef Wolf Gang Puck.